DIRECT MARKETING UNIVERSITY
FAST AND FURIOUS CREATIVE
VOICE OF CUSTOMER
B-TO-B
NEW!
MARKETING RESEARCH & ANALYSIS
NEW!
CONTENT MARKETING
SPONSORED BY
NEW!
RETENTION AND LOYALTY
SATURDAY, OCTOBER 1
10:00 A.M.-12:30 P.M. Direct Marketing's Cardinal Principles Part 1 Using Voice of Customer Insights to Drive Your CRM Strategies Developing Effective B2B/G/I Contact Strategies For Acquisition, Retention And Reactivation 2C2C2Cof Marketing Is Changing. Are You Being Left Behind? Overview: The New Marketing Landscape Key Lessons in Loyalty
12:30 P.M.-2:00 P.M. From Insights to Action: Using Consumer Insights to Create Value for Customers and Drive Results for Brands
2:15 P.M.-4:30 P.M. Creating Irresistible Offers that Get a Response Part 2 Creating Powerful Opt-in Databases Marketing Media for B2B/G/I: Finding the Right Mix of Media and Promotion to Maximize Marketing Performance The Analytic Engine + Marketing Execution = Customer Intelligence Turning Audience Insight into a Content Strategy Program Planning and Pre-Analysis
SUNDAY, OCTOBER 2
9:00 A.M.-11:15 A.M. A Marketer's View of List Targeting, Segmentation and Database Marketing Part 3 Improving the Power and Yield of Your Social Media Multichannel Programs and Delivering Strong Customer Service Information and Data Analysis for B2B/G/I Merchants Exploring the Idea of a Fully Integrated Next Generation Database Produce, Publish and Propagate Rollout and Analyses
11:30 A.M.-12:45 P.M. Are You Talking to Me? Mastering Relevant Messaging through Mass Customization
1:00 P.M.-2:25 P.M. Direct Marketing Creative: What Does It Take to Be Successful? Part 4 Increasing the Power of Your Web and Social Media Experiences by 9X High Performance, High Value Marketing Tips for B2B/G/I Merchants 2C2C2Ctionary Process: Moving Toward Analytically Driven Marketing Measurement: Attributing Value to Publishing TBD
 
ACQUISITION & LEAD GENERATION
SPONSORED BY
BRAND, SOCIAL & CONTENT MARKETING
CREATIVE & PRODUCTION
CROSS-CHANNEL STRATEGY
DATA, MEASUREMENT & ATTRIBUTION
SPONSORED BY
DIRECT & DIGITAL FUNDAMENTALS
SPONSORED BY
MOBILE STRATEGIES
SPONSORED BY
NEW!
REAL-TIME & TRIGGER MARKETING
NEW!
RETENTION & LOYALTY
SPONSORED BY
CORPORATE & SOCIAL RESPONSIBILITY
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MONDAY, OCTOBER 3
8:45 A.M.-10:25 A.M. OPENING KEYNOTE PRESENTATION
10:00 A.M.-5:00 P.M. EXHIBIT HALL OPEN
11:15 A.M.-12:15 P.M.

12:30 P.M.-1:30 P.M.
ASK-THE-EXPERTS ROUNDTABLESmore NETWORKING LUNCH IN HALL DMA AMBASSADORS PROGRAM
1:45 P.M.-2:45 P.M. THOUGHT LEADERSHIP SERIESmore
3:00 P.M.-4:00 P.M.
4:15 P.M.-5:00 P.M. TOWN HALL MEETING
4:00 P.M.-5:00 P.M. EXHIBIT HALL RECEPTION
TUESDAY, OCTOBER 4
8:45 A.M.-9:45 A.M. THOUGHT LEADERSHIP SERIESmore
10:00 A.M.-5:00 P.M. EXHIBIT HALL OPEN
10:15 A.M.-11:15 A.M. KEYNOTE AND MARKETER OF THE YEAR PRESENTATION
11:30 A.M.-12:15 P.M. 1:1 GURUS more
11:30 A.M.-12:15 P.M.
12:30 P.M.-1:45 P.M. HALL OF FAME LUNCH
2:00 P.M.-4:00 P.M. 1:1 GURUSmore
2:00 P.M.-3:00 P.M.
3:15 P.M.-4:00 P.M.
EXHIBIT HALL BREAK (PASSPORT TO PRIZES) FACE-OFF more
4:15 P.M.-5:00 P.M. THOUGHT LEADERSHIP SERIESmore
6:30 P.M.-9:45 P.M. ECHO AWARDS RECEPTION AND GALA (separate registration required)
WEDNESDAY, OCTOBER 5
8:45 A.M.-9:45 A.M.
 
 
 
 
 
 
   
10:00 A.M.-11:00 A.M.
 
 

 
 
 
   
11:15 A.M.-12:15 P.M. KEYNOTE PRESENTATION

Legend



Fundamental: Optimized to provide the basics and give you an overall introduction to the subject matter
Intermediate: General knowledge of the track in which the session will help you to fully benefit from the information
Advanced: Designed for seasoned marketing professionals that actively work on the subject matter being presented
Case Study sessions will feature company leaders sharing notable success in ways to increase efficiency and productivity in the operations and fulfillment process
Indicates session is Back-by-popular-demand
 
SATURDAY, OCTOBER 1
10:00 A.M.-10:10 A.M. Strategic Summit Co-Chairman’s Welcome
10:10 A.M.-11:10 A.M. Forrester Spotlight Session
11:15 A.M.-12:15 P.M. Roundtable Discussions
12:30 P.M.-2:00 P.M. Keynote Luncheon
2:15 P.M.-3:15 P.M. Customer Intelligence in the Corner Suite: How Senior Marketing Executives are Making "Real-Time" Decisions
3:15 P.M.-3:30 P.M. Networking Break
3:30 P.M.-4:30 P.M. A New Kind of Segmentation for Assessing Consumer Value
SUNDAY, OCTOBER 2
9:00 A.M.-9:05 A.M. Strategic Summit Co-Chairman’s Recap
9:05 A.M.-10:05 A.M. Inside the Customer's Purchase Decision: Collaborative Sales and Marketing Strategies to Steer Today's Buying Behavior
10:05 A.M.-11:15 A.M. The Power of Spend-Based Data
11:30 A.M.-12:45 P.M. Keynote Luncheon
1:00 P.M.-2:10 P.M. The DMP Imperative: A Foundation for Customer-Centric Multichannel Marketing
2:10 P.M.-2:25 P.M. Strategic Summit Chairman’s Observations & Closing Remarks
 
SUNDAY, OCTOBER 2
9:00 A.M.-9:05 A.M. Welcome
9:05 A.M.-10:00 A.M. A Digital Year in Review - What You Need to Know Moving Ahead
10:10 A.M.-10:20 A.M. Networking Break
10:20 A.M.-11:15 A.M. Behind the Scenes: How Cross-Channel Marketing Can Work for You
11:30 A.M.-12:45 P.M. Keynote Luncheon
1:00 P.M.-1:50 P.M. Fast Forward: Mobile's Next Big Push
1:50 P.M.-2:35 P.M. A Harvard Business School Case Study: Evolving the Brand - Preserving the Heritage
 
EMAIL
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SEARCH ENGINE
SPONSORED BY
DATABASE
MOBILE
SPONSORED BY
SOCIAL MEDIA
CREATIVE
WEDNESDAY, OCTOBER 5       Co-sponsored by Visibility Magazine
1:15 P.M.-5:00 P.M. Let's Get Creative Fundamentals of Search and Website Architecture Part 1-- Marketing ROI: How to Ensure Political, Technical, and Business Success for a Database Project Understanding the Basics Part 1: Build the Social Media Marketing Business Case Part 2: Fuel the Social Media Engine with Marketing Content How to Evaluate Creative
THURSDAY, OCTOBER 6
8:15 A.M.-12:00 P.M. Advanced Targeting: Leveraging Audience and Campaign Data to Empower Your Campaigns Advanced Info Architecture Part 1 Part 4—Deadly Sins and the Ten Commandments: How to Achieve Best-Practices Database Content and Key Metrics Reporting Getting the Strategy Down Part 3: Extend Your Marketing Reach With Social Media Channel Distribution
4: Developing a Social Media Marketing Strategy to Maximize Consumer Engagement		 How to Get Great Print Work
12:30 P.M.-2:00 P.M. Deliverability, Compliance and Trust: Your Brand Equity, Consumer Commitment, and the Law Advanced Info Architecture Part 2 Part 7—Integrating Digital Media Data with Your Marketing Database Getting the Strategy Down (continued) Part 5: Create a Social Media Marketing Content Strategy Part 6: Integrating Social Media Marketing into Your Overall Business Plan How to Get Great Digital Work
 
B-TO-B SYMPOSIUM
NEW!
ECHO SYMPOSIUM
NEW!
SILOBUSTER
NEW!
LABS
NEW!
MONDAY, OCTOBER 3
Monday All Day       Web Usability led by
Monday All Day       Content Marketing powered by
11:15 A.M.-12:15 P.M. 4 Steps to Better Obtain and Nurture New B-to-B Relationships Just How Great is My Campaign? Learn How Great Creative Reflects Great Strategy AND Delivers Great Results    
3:00 P.M.-4:00 P.M. Digital Trends in Key B-to-B Segments Masters Session: Agency Leaders Share Their Secrets to Delivering Consistently Inspiring Outstanding Campaigns that Produce Stellar Results Data-Driven Marketers: Hype, Myth, and Hyperbole
Digital Marketers: Hype, Myth, and Hyperbole		  
4:15 P.M.-5:00 P.M.     Putting the Synergy Together  
5:00 P.M. - 6:00 P.M.     Reception  
TUESDAY, OCTOBER 4
Tuesday All Day       Search Engine Marketing led by
11:30 A.M.-12:15 P.M. Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital Marketing to Accelerate Marketing and Sales Performance You Pick an ECHO Winner Part 1    
2:00 P.M.-3:00 P.M. The New Dynamics of B-to-B Marketing You Pick an ECHO Winner Part 2