One of the biggest challenges in marketing today is cutting through the clutter in a world of information overload. According to some statistics, consumers see about 3,000 media messages a day, pay attention to 52 and only remember four. With those stats, what are the chances your marketing message will make it to the final four? In this keynote address, hear about companies that have mastered the new art of translating mass communication into mass customization. They're doing it through the innovative and integrated use of customer insights, technology and cut-through creative concepts. And, they're winning with measurable results that prove the power of personalization.