In an era where new technologies and platforms are upending the entire trillion dollar media and marketing landscape - and consumers are empowered to resist marketing pitches like never before - companies large and small need a bulletproof game plan for their digital marketing programs. The authors of Digital Impact, Vipin Mayar and Geoff Ramsey, will answer the need with a complete set of guidelines, along with practical strategies, for both engaging consumers online and ensuring maximum return on investment. In this high-energy, information-packed session, they will reveal and dissect two crucial concepts, Performance Measurement and Magnetic Content, and illustrate how they can be used to guarantee digital success. Be prepared to rethink your approach to marketing and measurement for all your digital channels. Vipin Mayar is EVP, Global Director of Performance Marketing, Search and Analytics at MRM Worldwide and McCann Worldgroup; Geoff Ramsey is CEO and co-founder of eMarketer, the leading source for digital intelligence, trends and best practices.