So your customers are engaged with your social media, now what? PepsiCo has been using digital and social media to drive the business forward; from real time listening through its Mission Control initiative, to its digital incubator program, PepsiCo10. PepsiCo's Josh Karpf will share insights into how they are putting digital at the center of the business; how they are identifying trends early to capitalize on them, and how listening to your customers can improve your relationships with them.
