Based on a social media maturity survey administered to over 400 organizations, only 10% of companies are seeing material business results from their social efforts. What distinguishes the 10% from the rest of the pack? They have put in place what we call "Enterprise Social Management Models". This session will briefly outline the four hallmarks of an enterprise social management model, and will dive deep on one of those hallmarks: the New Media "Ringmaster". I'll be joined by three leading Ringmasters for a panel discussion on topics like: - what is the Ringmaster's role in catalyzing change in the marketing and broader organization? - what skills, experiences and traits distinguish Ringmasters? - how do you know when your organization is ready for a New Media Ringmaster? - should you groom or import a Ringmaster? - What should the Ringmaster's first 100 days look like? - what hard lessons have Ringmasters learned as they've sought to increase their organization's new media "IQ"? - what advice do Ringmasters have for those aspiring to the role? For more details, see the Harvard Business Review article "Why You Need a New Media Ringmaster" from the December 2010 edition.
