Successful Integrated Customer Communications Strategies for Customer Loyalty and Value Optimization. Hear case studies of how multi-channel customer communication strategies with unique approaches to touching and nurturing customers throughout their life cycle journey help welcome and retain customers and predispose them to future opportunities. Learn new strategies for keeping customers engaged through relevant, targeted touch points. Increase satisfaction and revenue while reducing churn. You'll learn: Stages of the customer journey and appropriate messages for each stage Formats, tests and cross-channel solutions Integration across business units to maximize touches and reach multiple objectives.
