How Staples Bridged Analytics with Campaign Execution

Location: Breakers C 

Staples has discovered that the best way to grow its business and build loyalty is to analyze the purchasing patterns of its core customers - both online and through retail channels - and target them with relevant, profit-generating offers. This session will share lessons learned and specific tips that you can take to integrate online and offline customer data to drive personalized campaigns and translate customer insights into sales.

Part of Track:
Sessions with Presentations
Retention & Loyalty Track



Jim Foreman

Director, Circulation & Analytics, Staples, Inc.

Who to Know™

Join or Sign-In now and we'll tell you who you should know at this session based on your interests!