How Staples Bridged Analytics with Campaign Execution

Location: Breakers C 

Staples has discovered that the best way to grow its business and build loyalty is to analyze the purchasing patterns of its core customers - both online and through retail channels - and target them with relevant, profit-generating offers. This session will share lessons learned and specific tips that you can take to integrate online and offline customer data to drive personalized campaigns and translate customer insights into sales.

Part of Track:
Retention & Loyalty Track
Sessions with Presentations



Jim Foreman

Director, Circulation & Analytics, Staples, Inc.

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