We've all heard about how mobile devices are changing the way customers research and buy in retail. In this session we will discuss the most effective ways to leverage immediate and in-context mobile experiences to drive more transactions online and in-store. Attendees will walk away with:
- A clear view of what opportunities exist for retailers integrating mobile into their marketing mix
- The most effective ways to leverage things like flash sale sites, in-store coupons and QR codes
- How to deliver these experiences to ensure success over time
