Part 1 (Wed, 17 Oct. 1pm-2pm): SEO Keyword Research & Mapping
After completing this module, you will be able to understand the universe of keywords and ensure that searchers can more effectively map your content.

Part 2 (Wed, 17 Oct. 2pm-4pm): Fundamentals & Best Practices of SEO
Ensure that your site is search friendly to encourage the maximum number of visits through a review of how search engines work and an appreciation of the four fundamentals of SEO. The module concludes with a review of best practices for SEO.

Part 3 (Thurs, 18 Oct. 8:30am-10:00am): Using Project Management to Manage SEO Campaigns
Attendees will learn how to use direct marketing principles to integrate SEO into a marketing strategy, make SEO operational and differentiate between running SEO campaigns and using project management principles.

Part 4 (Thurs, 18 Oct. 10:00am-11:30am): Developing Efficient Link-Building Strategies
Define links and appreciate their importance for SEO, differentiate among internal, external, and incoming links, as well as reciprocal, triangular, and one-way links, develop efficient link-building strategies and learn key link acquisition concepts and how to choose quality links.

Part 5 (Thurs, 18 Oct. 11:30am-1:00pm): Optimize your Search Program through Research
Learn to consider the items that should be periodically reviewed in a search program to ensure they are optimized. In particular, you will be able to answer: How are you doing and how do you benchmark?; How and what is your competition doing?; and What opportunities are you missing?

Part 6 (Thurs, 18 Oct. 1:00pm-2:45pm): Getting the Best Results In Search Trough Copywriting
Discover the meaning of optimized copywriting and the benefits it will have for your online marketing strategy, the three fundamentals of search engine optimization, the value of good copywriting and how it sets the law of attraction for websites, social media news, and blog and much more.