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Sessions

Leveraging Multiscreen Technologies to Make Direct Response Marketing More Effective & Efficient

Location: W183b 


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Audiences have continued to fragment, first across networks and now across devices, or screens. At the same time, marketers are under continued pressure to ?do more with less? and prove the ROI of their efforts. Balancing these realities means brands are looking to reach consumers more effectively and efficiently. That?s why innovative marketers are turning to campaigns that incorporate interactivity and detailed metrics. This discussion, led by Comcast Media 360, Executive Director of Direct Response Advertising for Comcast Media 360, will feature real-world examples of how direct marketers are finding new ways to put television to work for them, including multi-screen advertising, video on demand and interactive overlays. All of our participants will also be available to answer your questions and help you understand how you, too, can benefit from these opportunities.

Part of Track:
Fast Forward

 
1000

Speakers

Andrew Norton

Vice President, AMD, Doner Advertising

Thomas Haire

Editor In Chief, Response Magazine

Matt Cote

Director, Video Innovation Group, A. Eicoff & Company

Tim Silvia

Executive Director of Direct Response Advertising, Comcast Media 360

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