Evaluate this session here.
Audiences have continued to fragment, first across networks and now across devices, or screens. At the same time, marketers are under continued pressure to ?do more with less? and prove the ROI of their efforts. Balancing these realities means brands are looking to reach consumers more effectively and efficiently. That?s why innovative marketers are turning to campaigns that incorporate interactivity and detailed metrics. This discussion, led by Comcast Media 360, Executive Director of Direct Response Advertising for Comcast Media 360, will feature real-world examples of how direct marketers are finding new ways to put television to work for them, including multi-screen advertising, video on demand and interactive overlays. All of our participants will also be available to answer your questions and help you understand how you, too, can benefit from these opportunities.