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Database: Day 1 (Parts 1-3)

Location: Salon 4/9 

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Parts 1-3 (Wednesday, 16 Oct, 1:00pm to 4:30pm)
Part 1: Re-evaluating Your Marketing Database System: A How To
with Bernice Grossman
A "check list" of the most important items to review when re-evaluating your marketing database, your vendor, and the design and attending functionality of your current solution tool. Attendees will be provided with a proven method of what to look for and how to know what is and is not working. Before you conclude your marketing database is broken, learn how to answer the key questions that determine the state of your database.
Part 2: A Primer on Database Systems: Deciphering Differences and Determining Directions
with Marcus Tewksbury
There is a myriad of database technologies on the market today-and this session is designed to equip attendees with the key benchmarks to assess and select marketing systems that meet their company's existing and anticipated needs. Included in this overview will be an examination of current marketing automation application software, including traditional vendors, B2B, CRM systems and Web content systems.
Part 3: Deadly Sins and the Ten Commandments: How to Achieve Best-Practices Database Content and Key Metrics Reporting
with Jim Wheaton
A database is only as good as its content, and bad content always costs you money. There is nothing glamorous about creating and maintaining best-practices content. Data audits and other forms of quality assurance are hard work. The same is true about carefully reflecting the nuances of your business and data when creating dashboards and reports. This session will tell you why all of this, although often overlooked, is so important for database success.

If attending this Certification, be sure to add Day 2 to your schedule as well, here


Part of Track:
Post-Conference Certifications



Marcus Tewksbury

VP, Client Partner, Experian

Jim Wheaton

Principal & Co-Founder, Wheaton Group

Bernice Grossman

President, DMRS Group

Who to Know™

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All-In Sponsor: Selligent