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Sessions

Mobile: Day 1 (Part 1)

Location: Salon 5/8 


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Case Studies
- Kellogg's use of mobile during the stages of Desire, Decide and Delight
- The importance MillerCoors places on consumer insights as it develops mobile programs
- Macy's wise path of providing mobile users with choice on how to engage
- How successful brands think post-click or post-install to engage with mobile owners long after the ad
- The increasing use of mobile to connect in-the-field workers and to make them more productive

Part 1 (Wednesday, 16 Oct, 1:00pm to 4:30pm): No Longer A Nice-To-Have In Your Marketing Mix
with Jeff Hasen
This session explores how mobile - with its unique, personal and individual 24/7 connection to consumers - can and should find a central role your marketing mix.

If attending this Certification, be sure to add Day 2 to your schedule as well, here

 

Part of Track:
Post-Conference Certifications

 
1000

Speaker

Jeff Hasen

Chief Marketing Officer, Mobivity, and Author

Who to Know™

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