Evaluate this session here.
- Kellogg's use of mobile during the stages of Desire, Decide and Delight
- The importance MillerCoors places on consumer insights as it develops mobile programs
- Macy's wise path of providing mobile users with choice on how to engage
- How successful brands think post-click or post-install to engage with mobile owners long after the ad
- The increasing use of mobile to connect in-the-field workers and to make them more productive
Part 1 (Wednesday, 16 Oct, 1:00pm to 4:30pm): No Longer A Nice-To-Have In Your Marketing Mix
with Jeff Hasen
This session explores how mobile - with its unique, personal and individual 24/7 connection to consumers - can and should find a central role your marketing mix.