There's a NEW version of the DMA2013 event platform. Click here to check it out!


Analytics & Data-Driven Intelligence: Day 1 (Parts 1 & 2), Sponsored by SAS

Location: W185bc 

Part 1 (Saturday, 12 Oct, 10am to 12:30pm): Big Data and Visualization in an Integrated Marketing World: Answering the Question "Why?"
with Suneel Grover
The opportunity of information overload and analytics
-Analytically-injected data visualization
-Predictive modeling, forecasting, and applications for segmentation
-Mobilizing business insights
Case Studies: Catalina Marketing, DIRECTV

Part 2 (Saturday, 12 Oct, 2:15pm to 4:30pm): Omnichannel Orchestration and Interaction
with Scott Briggs
Operationalize digital data capture and integration
-data-driven, multichannel outbound Marketing
-Real-time inbound Marketing and dynamic analytics
-Creating adaptive customer experiences
Case Studies: TBD

Sponsored by SAS

If attending this Intensive Workshop, be sure to add Day 2 to your schedule as well, here


Part of Track:
Pre-Conference Intensives



Scott Briggs

Principal Solutions Architect - Customer Intelligence, SAS

Suneel Grover

Sr. Solutions Architect, Marketing Analytics/Visualization/Customer Intelligence, SAS

Who to Know™

Join or Sign-In now and we'll tell you who you should know at this session based on your interests!

All-In Sponsor: Selligent