Sessions

Analytics & Data-Driven Intelligence: Day 1 (Parts 1 & 2), Sponsored by SAS

Location: W185bc 


Part 1 (Saturday, 12 Oct, 10am to 12:30pm): Big Data and Visualization in an Integrated Marketing World: Answering the Question "Why?"
with Suneel Grover
The opportunity of information overload and analytics
-Analytically-injected data visualization
-Predictive modeling, forecasting, and applications for segmentation
-Mobilizing business insights
Case Studies: Catalina Marketing, DIRECTV

Part 2 (Saturday, 12 Oct, 2:15pm to 4:30pm): Omnichannel Orchestration and Interaction
with Scott Briggs
Operationalize digital data capture and integration
-data-driven, multichannel outbound Marketing
-Real-time inbound Marketing and dynamic analytics
-Creating adaptive customer experiences
Case Studies: TBD

Sponsored by SAS

If attending this Intensive Workshop, be sure to add Day 2 to your schedule as well, here

 

Part of Track:
Pre-Conference Intensives

 
1000

Speakers

Scott Briggs

Principal Solutions Architect - Customer Intelligence, SAS

Suneel Grover

Sr. Solutions Architect, Marketing Analytics/Visualization/Customer Intelligence, SAS

Who to Know™

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All-In Sponsor: Selligent