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Part 1 (Saturday, 12 Oct, 10am to 12:30pm): The Big Data Landscape: The Good, the Bad and the Ugly
with Peg Kuman & Andrew Downie
The forces and factors that are driving big data are moving at light speed. Join us for a jammed packed 120 minutes of the most up to date review of what is happening now and how you can capitalize on it.
Part 2 (Saturday, 12 Oct, 2:15pm to 4:30pm): Marketing Data Overview
with Gina Scala
This section will serve as an overview of data sources, uses, and the marketing data ownership debate.