Sessions

Data Governance: Data Matters: Source, Use, Ownership and Insight: Day 1 (Parts 1 & 2)

Location: W186ab 


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Part 1 (Saturday, 12 Oct, 10am to 12:30pm): The Big Data Landscape: The Good, the Bad and the Ugly
with Peg Kuman & Andrew Downie
The forces and factors that are driving big data are moving at light speed. Join us for a jammed packed 120 minutes of the most up to date review of what is happening now and how you can capitalize on it.

Part 2 (Saturday, 12 Oct, 2:15pm to 4:30pm): Marketing Data Overview
with Gina Scala
This section will serve as an overview of data sources, uses, and the marketing data ownership debate.

If attending this Intensive Workshop, be sure to add Day 2 to your schedule as well, here

 

Part of Track:
Pre-Conference Intensives

 
1000

Speakers

Andrew Downie

Technical Lead - Digital messaging Center, Teradata

Gina Scala

Education and Global Development, DMA

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All-In Sponsor: Selligent