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Strategy for SMBs: Small Business Workshop: Day 1 (Parts 1 & 2)

Location: W185d 

Evaluate this session here.

Part 1 (Saturday, 12 Oct, 10am to 12:30pm): Small Business in a Competitive Environment: Niche Strategies
with Al Bessin & Geoff Wolf
- Understand positions of competitive strength that smaller businesses have in the marketplace and how to leverage those for your brand
- Identify key weaknesses and strengths inherent in large businesses and how to your strategy should take those into consideration

Part 2 (Saturday, 12 Oct, 2:15pm to 4:30pm): Big Data for Small Business: Locating Gems in a Beach Full of Sand
with Al Bessin & Jude Hoffner
Gain a good understanding of "Big Data" and which elements are essential and attainable for smaller (as well as any) businesses

If attending this Intensive Workshop, be sure to add Day 2 to your schedule as well, here


Part of Track:
Pre-Conference Intensives



Jude Hoffner

Principal , Hoffner Marketing Services

Geoff Wolf

EVP Marketing, J.Schmid & Associates

Al Bessin

EVP, CohereOne

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