Mobile social media has the power to build relationships with consumers, the large and rapidly growing user base and the potential to incorporate sharing and community functionality into every form of content. Successful interaction comes from the ability to create and distribute unique messages. Thought leadership, blogger outreach, social network activation, social reference and virility are all crucial in executing a profitable marketing and public relations program. This session highlights the impact of social media on brands and individual consumers bringing into focus the considerable importance of meaningful engagement.
